ECD Digital Strategy builds an AI-ready warehouse and asks it questions
Unite brings six ad platforms and 10+ client accounts into one BigQuery warehouse. Claude answers questions against it in plain English, and written metric and schema definitions keep the numbers consistent every time.

Shantanu Jain
Published on September 25, 2026 · 7 min read
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ECD Digital Strategy builds an AI-ready warehouse and asks it questions
Unite brings six ad platforms and 10+ client accounts into one BigQuery warehouse. Claude answers questions against it in plain English, and written metric and schema definitions keep the numbers consistent every time.

Shantanu Jain
September 25, 2026 · 7 min read
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